Consultative Selling
Discovery that makes the buyer realise why they need you.
SALES TRAINING
Sales Training That Stops Discounting and Starts Consulting
Our sales training moves B2B sales teams from price-led selling to a consultative approach: better discovery, confident objection handling, negotiation that protects margin and growing key accounts. It’s built on live practice, delivered in-house anywhere in the UK or live online.
- IOSH Approved Training Provider 4301
- Highfield Approved Centre 17588
- Reply within one working day.
The Short Answers
What is consultative selling?
Consultative selling means diagnosing the buyer’s problem before you prescribe a solution. Instead of pitching features, salespeople ask better questions, uncover the business impact and position the product as the logical answer. It wins bigger deals with less discounting.
How long does sales training take to show results?
Teams usually start using the techniques straight away, but new habits take weeks of practice to stick. That’s why we build in role-play, coaching and follow-ups at 30, 60 and 90 days, and look at the numbers you care about, such as win rate and margin.
Can you build training around our own sales process?
Yes, and we recommend it. We learn how you sell, what your buyers care about and where deals stall, then build the exercises around your products and real situations, so nothing feels generic.
How much does sales training cost?
It depends on team size, the number of sessions and how much we tailor it to your products and sales process, so we don’t publish a set price. Tell us about your team and we’ll come back within one working day with a clear proposal.
At a glance
- Who it’s for
- B2B sales teamsfield sales, inside sales, account managers, sales managers
- Format
- Virtual or face-to-facelive on Microsoft Teams or at your site, UK-wide
- Method
- Live role-play and practiceplus coaching to make habits stick
- Built around
- Your products and your sales process
- Follow-up
- At 30, 60 and 90 days
- Price
- Tailored to your teama quick conversation, then a clear proposal
Pitching Doesn’t Work Anymore.
If your team relies on dropping the price to win the deal, you don’t have a sales problem. You have a value problem. Buyers are better informed than ever, and they don’t want to be sold to.
They want an expert who diagnoses the problem and recommends the right answer. We train your team to ask the right questions, uncover the real pain and make your offer the obvious choice.
The shift we create:
- From talking about features to uncovering business impact
- From defending the price to defending the value
- From chasing prospects to managing a structured pipeline
- From order-takers to trusted advisers
Sales Training Courses We Run
Plenty of live practice, because sales skills don’t develop from watching slides.
Objection Handling
Finding the real concern and answering it confidently, without being pushy.
Negotiation Skills
Trading value instead of dropping price, and protecting your margins.
Pipeline Management
Qualifying hard and early, so time goes on deals that will close.
Prospecting
Getting meetings with decision-makers, by phone, email and in person.
Key Account Management
Growing existing accounts and building long-term relationships.
Consultative Selling Training for B2B Teams
For field sales, telesales and inside sales teams, account managers and business development.
We work with teams who sell to other businesses: long sales cycles, several decision-makers and buyers who do their homework. The training follows the deal from first contact to growing the account: discovery, objections, negotiation and account planning.
Selling into farming? Our agricultural sales training is built for how farmers buy.
Sales Management and Coaching
New habits fade without a sales manager who coaches them. We train sales managers to coach their teams: reviewing calls and deals, giving useful feedback and running pipeline reviews that improve forecasts.
For individual sales leaders, one-to-one leadership coaching works well alongside the team training.
How It Works
The same four steps for every programme, whether it’s one workshop or a year-long plan.
Discovery
We talk to you and, where it helps, to your people, so we understand the real challenges before we design anything.
Design
We build the sessions around what people need to do differently, using examples and scenarios from your world.
Delivery
Live online or in-house: energetic, practical sessions with plenty of practice, not a day of slides.
Follow-Up
Structured follow-ups at 30, 60 and 90 days check the new habits are sticking, and that results are moving.
TRUSTED BY TEAMS ACROSS THE UK
“She delivers her training courses with so much enthusiasm and vigour... you can't fail to enjoy the day and remain engaged throughout. A real talent for reading the room.”
CLARITY
Sales Training: Common Questions
Do you train sales managers to coach?
Yes. Coaching from the sales manager is what makes new habits stick, so we often train managers alongside, or after, their teams.
Do you run negotiation skills training?
Yes. Negotiation is one of the most requested topics: preparing properly, trading value instead of giving discounts and protecting margin. It can be a standalone workshop or part of a programme.
Is sales training delivered in-house?
Usually, yes. In-house training lets us use your products, your buyers and your real deals in the role-plays. We also run live online sessions for teams spread across the UK.
Do you train telesales and inside sales teams?
Yes. The consultative approach works on the phone as well as face to face, and we adapt the practice to calls, video meetings or field visits.
What’s the best sales training method?
The one your team actually uses. We’re less interested in a branded methodology than in practical techniques, practised until they’re habits, and backed by managers who coach them.
Get a Sales Training Quote
Tell us about your sales team and where deals get stuck. We’ll reply within one working day with how we’d approach it.
- IOSH Approved Training Provider 4301
- Highfield Approved Centre 17588
- Reply within one working day.
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