Quality Over Volume
We’d rather do excellent work for fewer clients than average work for everyone. We turn down projects that don’t fit.
ABOUT US
Most Training Is a Waste of Time When It’s Boring and People Switch Off
That sounds blunt, but it’s true. People sit through sessions, collect their certificates and carry on exactly as before. Better On Purpose is a UK training provider built to change that: management, sales and health and safety training that people remember and use, delivered live online, through e-learning or on-site across the UK.
- IOSH Approved Training Provider 4301
- Highfield Approved Centre 17588
- Reply within one working day.
OUR STORY
How We Got Here
Our founder, Zita Richardson, spent years in the corporate world, working across departments and as a Managing Director in the media industry. Training was something done to her, not something she ran.
She kept seeing the same thing. Money went into programmes that didn’t land. Courses were booked to tick a box and forgotten within a week. Sessions were delivered so flatly that even useful content got buried under a dull voice and a stale slide deck.
It made her wonder why workplace training is so often dull, when the subjects underneath it are interesting. Leadership, sales conversations, feedback, dealing with change. None of it is boring on its own. It becomes boring when it’s badly taught.
Better On Purpose (formerly Health and Safety Matters) is built around that idea: engaging, energetic training is the difference between a session that’s forgotten and one that sticks.
METHODOLOGY
How We Think About Training
Four principles behind every programme, from a one-hour e-learning course to a year-long development plan.
We Start With the Outcome, Not the Content
Before we design anything, we ask what people need to do differently afterwards, and what business result you want to see. If we can’t answer that clearly, we don’t start.
Designed for How Adults Actually Learn
Short, focused sessions, real scenarios from their working world and practical exercises they can use the same afternoon. People are sceptical of lectures, so we don’t give them.
Engagement Isn’t Optional
Storytelling, discussion, case studies and facilitation that keep energy up from start to finish. Not gimmicks: proven methods that make learning memorable.
We Measure What Actually Matters
Satisfaction scores are easy to game. We track whether people are using new skills, whether their managers see a difference, and whether your measures move, with follow-ups at 30, 60 and 90 days.
VALUES
What We Stand For
Straight Talking
If something won’t work, we’ll say so. If there’s a simpler or cheaper way, we’ll suggest it.
Always Getting Better
We ask for feedback on everything we do and use it, and hold ourselves to the standard we set for clients.
Respect for Your People
Your team are experienced professionals, not empty vessels. Every programme respects their intelligence and their time.
What We Do
We train teams across the UK in management and leadership, sales and health and safety, including IOSH courses as an IOSH Approved Training Provider. We also offer leadership coaching, an e-learning library and bespoke programmes, plus our flagship training, The Way We Work.
We know two sectors especially well: agriculture, from animal health to agri merchants, and care homes, where our work with Nautilus Care Home contributed to national award recognition.
Accredited and Trusted
Properly accredited, and trusted by commercial, agricultural and care teams across the UK.
IOSH Approved Training Provider 4301
Highfield Approved HABC Centre 17588
Want To Work With Us?
If you’re looking for a training partner who actually cares, let’s talk. We’ll tell you how we work, what we’d recommend for your team and whether we’re the right fit.
Get in TouchWe reply within one working day.