Sales Guides for B2B Teams

Good B2B selling looks less like pitching and more like diagnosis. The best salespeople ask better questions, listen for the real problem and only then talk about what they sell. These guides cover the methods that make that happen: consultative selling, discovery questions, qualifying deals, handling objections and negotiating on value rather than price.

They are written for sales managers and the people on their teams, including field sales teams who sell face to face. Each guide is practical, with questions and phrases you can use on your next call.

To build these skills across a team, using your own products and real deals, see our sales training. If you sell into farming, our agricultural sales training is built for animal health, feed and agri merchant teams.